Black Friday is often about snagging the biggest tech deals or upgrading your kitchen gadgets, but this year, the smartest investment you can make is something much simpler: better water. With concerns about tap water quality rising across Europe and the UK, filtered water has become more than a wellness trend, it’s a daily essential for long-term health, sustainability, and savings.
And with Black Friday deals around the corner, there’s no better time to bring a premium filtering system like The Watery into your home.
The Hidden Truth About Tap Water
Tap water may look clean, but research from the European Environment Agency shows that contaminants can still be found in municipal supplies. These include:
- Microplastics: Detected in 72% of European tap water sample.
- Chlorine & Chloramine: Added for sanitation but can affect taste and smel.
- Heavy Metals: Old infrastructure can introduce lead, copper, and nickel
- PFAS Chemicals: Synthetic “forever chemicals” linked to long-term health concerns
Even though tap water in Europe is generally safe, these emerging contaminants are pushing more households to choose filtered options for peace of mind.
Why Filtered Water Matters More Than You Think
Switching to filtered water impacts more than taste, it affects your wellness, your wallet, and the planet.
1. Better for Your Health
A high-quality filtration system helps reduce:
- Chlorine and its byproduct.
- Heavy metals from old pipes
- Microplastics
-
Organic contaminants that impact flavour and purity
The result? Water that’s cleaner, smoother, and more enjoyable to drink, encouraging better hydration and supporting better digestion, skin, and cognitive performance.
2. Better for the Planet
Single-use plastic bottles are one of the world’s most persistent pollution problems. The average person in Europe buys over 100 plastic bottles per year, and only a fraction are recycled effectively.
Using a home filtering system like The Watery helps you:
- Prevent hundreds of plastic bottles from ending up in landfills
- Reduce your carbon footprint
- Create a more circular, sustainable daily routine
Small choices, big planetary impact.
3. Better for Your Budget
Buying bottled water adds up. On average:
- UK households spend £250–£350 per year on bottled water
- Filtered water at home costs up to 25× less
-
One filter can replace up to 300 bottles of water
This makes filtered water one of the easiest long-term savings you can make, especially when you take advantage of Black Friday discounts.
Meet The Watery: Clean Water, Effortlessly
The Watery is designed for modern living: simple, efficient, and powerful.
Key Benefits:
Instant hot and cold filtered water
- Advanced multi-layer filtration, reducing chlorine, heavy metals, and microplastics
- No installation required
- Compact, sleek design that suits any kitchen
- Cost-effective filters that last up to 6 months
Plus, it eliminates the need for kettles, plastic bottles, and bulky filtration jugs,making your hydration smarter and more sustainable.
If you’ve been thinking about improving your home’s water quality, Black Friday offers the perfect opportunity. Discounts make premium filtration systems more accessible than ever, allowing you to invest in a product that impacts your health, sustainability goals, and budget every single day.
Filtered water is not just another purchase, it’s an upgrade to your entire lifestyle.
This Black Friday, skip the impulse buys and choose something that works for you long after the holiday season ends. From cleaner hydration to lower costs and reduced plastic waste, filtered water is one of the smartest investments you can make, and The Watery is designed to make that choice easy.
Clean. Convenient. Conscious.
From tap to glass , The Watery transforms the way you drink.
